Allay enables companies to work with the broker of their choice to do online, paperless health insurance purchasing, and full HR and benefits administration. Companies can ensure compliance with local and federal employment laws, never send paper or PDF on-boarding packages, have all their benefits plans in one place, and help employees understand their benefits and self manage their HR information.On February 21st, 2020, Allay was acquired by Novo Benefits, terms of the agreement were not disclosed.